Culture is the Cybernetics of Consciousness
[Keynote, Essay]
(2025)
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Instrument
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3.1We often equate human consciousness with neurobiological processes, computational logic, and machine-readable patterns. This paper explores how consciousness also emerges through culture, memory, relationships, and sensorial experience. It is continuously shaped by inherited and evolving feedback systems. AI, cybernetics, and design must begin to reflect this broader spectrum of sentience and cultural intelligence, or risk reinforcing reductive, colonial, and mechanomorphic models of mind.
Sub-arguments:
Our tools (AI, media, platforms) shape our perceptions, often invisibly.
Legibility, feedback, and conditioning create behavioral culture.
Mechanomorphism flattens naturally complex ways of being.
Consciousness cannot be reduced to logic and standardization.
AI is great for external optimization but design intelligence requires inward attention.
Originally presented as the opening keynote for Instrument’s company-wide convening on June 6, 2025, this essay grounds those explorations in the lens of popular culture, using it as a shared language of relatability.
Read essay, here